All Music is Black Music

SiriusXM partnered the Smithsonian National Museum of African American History and Culture (NMAAHC) to present All Music Is Black Music, a podcast that explores how African American music and culture has shaped the wider contemporary music landscape.

To commemorate the partnership between SXM and the NMAAHC we wanted to make a big OOH splash in Times Square and we had less than a week to get it in motion.